The Authenticity Gap Audit

The Authenticity Gap Audit is a line-by-line read of your own writing, so you can see which sentences are yours and which ones you borrowed.

Somewhere between starting and now, your business started to sound like other businesses. Nothing on your site is wrong. That’s what makes it hard to fix.

What happens:

You send me three pieces you’ve already written, your about or homepage, one newsletter or post you’d call typical, and one piece where you think you sound like yourself, from anywhere.

Within five working days you get back:

• Your three pieces marked line by line: yours in one colour, borrowed in another, and next to each borrowed line, the specific thing that gave it away
• One page on the pattern underneath, because most founders don’t borrow randomly
• Three practices built from the sentences you actually sent me
• A 10-minute voice note, if you want it

If you decide we’re a fit and start working with me within seven days, the full $87 comes off.

I take five audits a month. Reading this closely is slow, and I’d rather do it properly than often.